As there are so many retailers online trying to sell you cricket bats and cricket equipment it is probably a good question to ask as not all online retailers offer the same deals.
The first thing I would recommend it that you try and buy a well known brand such as Woodworm, next you need to consider if you know this retailer or if you trust them and thirdly what type of guarantee are you going to get with your purchase.
The first and third points are connected, I would always buy a brand of Cricket bat that I knew of and trusted because if I need to return it or replace it sooner than I think I should I want to have the knowledge that a professional brand is behind me, they want to protect their reputation and so they are less likely to let me down.
The next point is the retailer, is it a brand name shop that I know from the high street, or a manufactures that is selling direct or is it a company that is new to me, if it is one of the first two I tend to have some trust already but if I do not know the retailer I need to be convinced, to they have price match guarantees so I can not but the same bat elsewhere for less, do they offer free delivery or any other special offers?
The last point is what is the exchange policy, some stores will allow you to return a bat or any reason you like others will only take it back if it is damaged, you need to decide what level of service you are willing to pay for.
So the question is more about are you happy with the online shop you are using to buy your new cricket bats rather than what one to use.
Buying Cricket bats online
